Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• Deliverability "hacks" for outbound

• How to prevent shiny object syndrome

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I wasted a lot of time trying to ‘figure out’ deliverability.

The reality is, deliverability will always be a cat and mouse game with the big email service providers Google and Microsoft.

You can spend hours per day trying to figure out which inbox is landing in the primary or spam folder. This is a low leverage use of time.

Wanna know what I do instead?

Stick to the fundamentals and when you see deliverability drop, buy new domains and get them setup.

It’s not sexy, but it’s what works to generate 1-2 leads per day for our clients.

Most people will try to spintax their emails to death. This can dilute your message.

Instead, I use this checklist to make sure I’m getting results.

Deliverability Settings:

• 2 inboxes per domain (50% Google/50% Microsoft)

• 15 or less emails per inbox per day

• Verified DNS settings

• Domain redirect

• Keep bounce rate under 2%

Campaign Settings:

• Validate emails with MillionVerifier (only send to valid emails)

• Make sure no special characters in your data (name, company name, industry, etc)

• 3 step campaign (2 value based emails and a referral email)

• Include unsubscribe message as text so prospect replies to unsubscribe (this helps with reply rates, increasing engagement)

• Cold email copy should be less than 80 words (short, sweet and to the point)

That’s it. People like to overcomplicate the deliverability matter and yes it is very important but the biggest thing to keep an eye on is your reply rate.

If it’s below 1% but only isolated, then you’ll want to confirm your targeting, offer and campaign strategy is ok.

If I see consistent inbox degradation (less than 1% reply rates), I will spin up a new batch of domains and inboxes.

If you do this, you’ll be consistently hitting the inbox and getting interested replies.

Fundamentals > hacks,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “A successful startup takes a very long time—certainly much longer than most founders think at the outset. You cannot treat it as an all-nighter. You have to eat well, sleep well, and exercise. You have to spend time with your family and friends. You also need to work in an area you’re actually passionate about—nothing else will sustain you for ten years.” ― Sam Altman, Startup Playbook

• Quick bite-sized pointer: It's easy to get caught up in shiny (new offer) object syndrome. Do this instead: > buy 20 more domains to increase volume > scrape a list of 5k leads > build a sales asset to give free value > create a campaign using sales asset. Focus on the fundamentals and you'll be fine.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac