Hey there, it’s Isaac from Leads to Earnings.

Welcome to the newsletter. (est. 5 minute read)

Today I will be going over:

• Simple 6 step checklist to close more cold traffic

• Balancing relevance and personalization in cold email

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

If you don't have a low friction, intro offer optimized for cold traffic, you're going to miss out on a LOT of conversions.

Only 3% of the market is ready to buy your recurring service and 97% are in some other stage of the buyer's journey.

And remember cold traffic doesn't know, like or trust you. They are the most conservative buyers on the planet.

When selling to a cold audience you need to overcome skepticism, you need to build trust and you need to provide the prospect with a valuable potential gain while minimizing their risk.

In other words, you need to make an offer they would be silly saying no.

I've recently been pitching an intro offer, and have started closing new clients on the intro offer, validating my thesis.

I want to share a couple tips so you can make your own intro offer to start closing more clients.

To build your own intro offer, first consider these three questions:

1. Do they want the outcome you’re selling?

2. Do they think they will actually get it?

3. Do they think it is a ‘fair’ deal or a ‘bargain’?

If yes, you're on the right track.

Then use the following checklist to create a bullet proof intro offer.

Intro Offer Checklist

1. Make them money or save them time

2. Measurable or tangible deliverables

3. 100x ROI potential

4. Completely eliminates five types of risk

   1. Financial risk (fee)

   2. Financial Risk (you screwing it up)

   3. Time & Effort Risk (fixing your screw up)

   4. Reputation Risk (consequences of you screwing it up)

   5. Ego Risk (trying and failing)

5. Productized

6. Fulfilled at $250/hour or more.

Once you’ve created your offer, send traffic to it via cold email, content and other paid media.

Not every offer is going to be a homerun off the bat, so expect to test at least a couple different offers when you’re first getting started.

Now this is something I’ve done successfully for my own business and a portfolio of 25+ agencies and B2B businesses over the last 2+ years.

If you want to shortcut your time to success using my expert help, I just opened up a few slots to help you craft your own offer.

Find some time that works for you to see if you’re a good fit to get my guidance (link)

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “In the midst of chaos, there is also opportunity.” — Sun Tzu

• Quick bite-sized pointer: The simplest way to get better results with cold email is to first make sure your offer and targeting are aligned. Once you’ve achieve message market fit, then add AI personalizations. Think about it like this: if you hit the prospect with a bad offer, a bit of personalization isn’t going to move the needle. If the offer is hot, and your prospect is the right persona, they will get back to you all day. Start by nailing your message market fit. Do this by evaluating your campaign against your lead to meeting ratio. Only once you’ve achieved a lead to meeting ratio of 1:1,000 (1 meeting for every 1,000 prospects), begin to add personalizations.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac