Hey there, it’s Isaac from Leads to Earnings.
Welcome to the newsletter. (est. 4 minute read)
Today I will be going over:
7 Steps to create a Loom video that converts 20+ meetings per month
One small tweak to a hiring funnel that generated 6x more applicants
I will also share a few cold email links and tips.
Hopefully you enjoy it.
Actionable Cold Email Tip
We’ve been using a 3 minute Loom video as a lead magnet in our campaigns and recommending it to our clients. It’s helped us book more than 20 calls in June alone.
The reason we use a Loom video lead magnet is because you can make it once and use it a thousand times with no extra work.
Another reason we use a Loom video lead magnet is because when you sell to a cold customer, they get on the call and they barely know who you are.
When you sell using a Loom, not only are you going to get a larger pool of people to sell to because more people are interested in the lead magnet but you’re going to grow that pool of people who trust you. They’ll trust you because they’ve already seen your face, heard your voice and have a bit of context on your offer and how you can help them.
So what happens as a result of the Loom video lead magnet is when they eventually come to the call, and more of them will because they’ve read the lead magnet, not only do they trust you more and not only are there more of them but number 3, you’re more likely to close them.
Here are a few keys to a good Loom video:
Deliver to the prospect in less than 5 minutes
Loom should be less than 2-3 minutes in length
In one sentence, give social proof and your track record
Focus on the prospect and how you can help them (do not talk about yourself too much)
Speak to a problem that is painful, one that can help make them more money or one that maintains legal compliance
Create an open loop to the next step by giving value and a reason to take the next step (you’ll get x benefit by hopping on a call with me)
Strong CTA (ie If this sounds like a problem you’d like to solve, then book a call)
Here’s how the funnel looks in practice:
Next time you’re developing a new campaign, add a Loom video call to action and see how your interested replies and call booking rates improve.
Useful Bits
Tweet of the week (link)
Case study: Adding a 240k/ARR Client for a Marketing Agency (link)
Quote of the week: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy
Quick bite-sized pointer: This week I’ve been building out hiring funnels to scale the growing team. I’ve gotten over 30 applications for a role that previously got less than 5. The difference? Distribution. I posted inside Slack communities, LinkedIn, Twitter, and Upwork to get the most reach possible. The more channels you can leverage, the more eyeballs and ultimately the more opportunities for a high quality fit. The process of finding new employees is very similar to acquiring new clients. First, you need a good offer. Then you need to tell people about that offer. If enticing, you’ll be overflowing with interested responses.
How I Can Help You
If you like this newsletter and want to work with me, there are a few ways we can do so:
I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.
If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.
If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.
If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.
Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.
I hope you enjoyed this brief email.
Talk later,
Isaac
