Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• Turning cold leads into dozens of sales calls with Loom videos

• A frameshift to consider when creating your cold emails

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I’ve sent over 2 million cold emails and tested thousands of cold email strategies over the last 3 years. In that time, I’ve found one strategy that continues to generate meetings month over month.

That strategy is personalized loom video outreach.

I’ve executed this strategy successfully for over 32 B2B clients. In September 2024, my clients are booking meetings with Loom Outreach in supposedly crowded niches like B2B SaaS, ecom, financial services and healthcare.

I’ve made my clients hundreds of thousands in revenue using this approach.

Why does the Loom Strategy work?

Requires low activation energy

You’re offering free value for a problem they’re facing today and making it extremely easy for the prospect to say yes

Benefit: more prospects will respond with positive intent

High authority

Stand out from the competition by proving your an industry expert and understand (or have a hypothesis) their current situation

Benefit: improved status and value exchange creates reciprocity

Warms the prospect

Cold email leads don’t know you or trust you and are skeptical. This warms them because now they’ve already seen your face, heard your voice and know your name.

Benefit: They start to trust you which means you’ll close at a higher rate.

The thing is, you can burn a lot of calories creating custom videos that don't convert.

To make sure you’re not spinning your wheels, I made a 10 minute YouTube training showing you exactly what to do and how to do it to send a Loom video so you can turn your cold email prospects into dozens of qualified sales calls every single month.

If you want to check it out, go here (link)

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “You gravitate to that which you secretly love most

  You meet in life the exact reproduction of your own thoughts

  There is no chance, coincidence or accident

  In a world ruled by law and divine order

  You rise as high as your dominant aspiration

  You descend to the level of your lowest concept of your self

  Free your mind and your ass will follow” – Funkadelic

• Quick bite-sized pointer: If you wouldn't reply to your email, neither will your prospect. Most people think cold email doesn't work because they've been rinsed by irrelevant, spammy outreach that looks like everybody else. Stand out. Add more proof. Create a better offer. Zig when they zag.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac