Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• The most important KPIs in cold outreach

• Actionable follow up protocol

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

You would not believe how many times I hear business owners talk about their "great" open rates.

Then in the next breath, they will say they are struggling to get results despite such high open rates.

It might be natural to think open rates and click rates are important, but they're really just vanity metrics.

Here's why:

Both figures can be manipulated and are generally incorrect (no to mention both tracking both negatively impact deliverability).

For example, if you use Apple Mail, the platform will automatically "open" the email to scan it for security purposes. This will artificially inflate the open rate making the metric useless.

The reality is tracking opens and clicks doesn't tell you anything about your market, your offer or your targeting.

Moving down the funnel to reply rates.

Now these are OK to review because they can help diagnose deliverability issues.

If you're achieving less than 1% reply rates and have bounce rates over 3%, you probably have deliverability issues.

Assuming your deliverability is not an issue, you should be measuring two key metrics.

Your ratio of interested replies to total replies indicates how well your targeting and offer is aligned. The more targeted the higher the proportion of interested replies. Shoot for 10% interested reply rates to start.

Once you understand your interested reply rate, you'll want to measure the single most important cold email success metric: your lead to meeting ratio.

Your lead to meeting ratio is an apples to apples comparison showing the effectiveness of your campaigns.

This number illustrates the number of leads you have to reach to book a meeting.

The lower your number, the better your campaign performance.

A rule of thumb is 1:1,000 or 1 meeting booked for every 1,000 prospects contacted. You should aim to get better results than this over time, but this will be a good metric to shoot for.

Once you understand your lead to meeting ratio, work to reduce it by improving your offer, targeting and appointment setting.

Useful Bits

• Tweet of the Day: (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “Your most unhappy customers are your greatest source of learning.” - Bill Gates

• Quick bite-sized pointer: My agency books 69% of meetings with follow up.

  When a prospect responds, they're entered into a 3-step subsequence. If they don't convert after 3 touches we put them in a long term nurture sequence. Each step adds value via case studies lead magnets or guides designed to convert.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac