Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4 minute read)

Today I will be going over:

• Cold outbound principles to book 2+ meetings a week in September 2024

• Protect your bandwidth by doing this on sales calls

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

This past week, a B2B founder reached out for 1 on 1 consulting to help with his to go market strategy and cold email.

He has been running cold email outbound for the last 2 months and is getting some interest, but hasn’t totally figured it out yet.

He was wondering why, so I audited his funnel.

I’m not going to share specifics about his offer, but instead I’ll share a few principles that I recommended he follow to improve his results.

These are the same principles I apply to my clients who have been booking 2+ meetings per week in September 2024 in competitive niches like B2B SaaS, healthcare and ecommerce.

Offer:

• Make a direct offer and focus on proof (vs your claim and a guarantee). Having a guarantee is relevant, but in your first message you need to get a response. Use high quality proof to build trust. If they trust you, you’re more likely to convert.

• I’ve been seeing guarantees offput prospects recently. Markets sophisticate and if they don’t believe the claim in your messaging then they’ll either ignore, delete or mark as spam. That’s why focusing on proof is your A1 priority.

• Offer a lead magnet as a low friction way to get the prospect engaged. This increases the number of people who will reply because your giving value upfront, which will appeal to a larger percentage of your market.

Response Handling:

• Reply to your interested prospect within 60 minutes (ideally within 5 minutes). Fast reply times have shown to increase conversions by 21x, so strike while the iron is hot.

• Keep following up by adding value. Use your lead magnets, content, case studies as a way to re-engage with the prospect, build trust and get them to convert into a sales conversation.

Multi-channel:

• This is a not-so-new secret that I’m now rolling out to clients. We’re seeing success adding good fit prospects into a LinkedIn campaign. This means we first send a blank connection request. Then once they accept the request, I will send a personalized networking focused DM. I’ll give them a free training guide and mention something I found interesting about their profile. Then I continue to follow up by sharing more lead magnets.

• In your DM, reference the emails you’ve been sending them to stand out as someone going above and beyond to get their attention.

• Focus on prospects who have recent activity on LinkedIn. If they’re active on the platform, they’re going to be more likely to respond to your DM.

• I booked a meeting this past week by providing value and following up to get their feedback on the asset. I didn’t even have to ask for a meeting. This is the power of giving something valuable first.

Deliverability:

• Keep sending volume low, less than 15 sends per inbox

• Split sending volume evenly across Microsoft and Google sending accounts

• 1-5% reply rates are standard in mid-September 2024

• Ensure sending domains are redirected and all DNS settings are correct

• 15 day minimum inbox warmup period

• Clean lists to keep bounce rates below 2%

These are just a few tips to keep you updated on the current state of outbound.

If you’d like more personalized guidance to get your cold outbound campaigns to work (better), I’m opening up a few spots at my link here (link).

Useful Bits

• Tweet of the Day: (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “The very first thing you must come to realize is that you must become a “student of markets.” Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy.” – Gary Halbert

• Quick bite-sized pointer: I've been leaning out on sales calls. Telling bad fit prospects that I can't help them. I've lost time working with people who were not a good fit, so now I focus on only those I know I can help. This has improved conversions, client results and retention. Fit is everything. Don’t sacrifice the long term health of your business for a quick cash grab.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac