Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3.5 minute read)

Today I will be going over:

• How to do follow up without being needy

• The secret to building trust at scale

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Let's say you're running a cold email campaign that is generating positive replies. How many times would you follow up?

1, 3, 5 times?

The answer is: as many as it takes.

I've closed numerous deals with clients after more than 25 follow ups over a 12+ month time frame.

When a prospect responds to your cold email with positive intent, expect to follow up in perpetuity until they convert or say "no".

Once you get an interested reply, follow up 4-5 times over the next month

If there's still no response, then space your long term follow ups over 14-30 days

Say a prospect replies….

First respond to their question and push into a meeting with a direct call to action.

Then nudge them along with your follow up.

If you're adding value with your follow up, no good fit prospect is going to tell you to pound sand (and if they do, they they aren't a good fit anyway).

Mix in quick reminder follow ups with value focused follow ups pointing the prospect to a high value asset like a case study, lead magnet, YouTube video, or Loom.

Follow Up Checklist

1. Follow up steps: +1 day, +3 day, +5 day, +7 day, +14 day, +30 day

2. Value Add: Add value with lead magnet, YouTube video, or Loom

3. Don't be afraid of follow up

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “Most decisions are not binary, and there are usually better answers waiting to be found if you do the analysis and involve the right people.” — Jamie Dimon

• Quick bite-sized pointer: The secret to building trust with your audience at scale? Create high leverage media (video content) that has actual utility. If you're wondering about utility, ask yourself, would I pay $5 for this? If you would, share it with your audience. If not, then go back and do it again focusing on adding value.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac