Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• How to create your cold calling funnel

• 80/20 tech stack to generate 1,000 qualified sales calls

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

In 2025, one of the most effective ways to generate meetings is by cold calling.

I’ve been training up a new SDR and they’ve started to book meetings via cold calling in their first month.

Like anything, this is a work in progress, but I want to share some insights into the process so far.

I firmly believe cold calling will continue to be an important part of outbound in 2025 and beyond. This is how I plan on implementing an appointment setting process that will get better over time.

Here’s how:

First focus on inputs. Data accuracy is a minimum criteria to get an accurate read on your team’s performance. Use Clay’s mobile enrichments to collect phone number data.

Target a daily input goal per SDR. This can be as low as 25 if you have higher intent lead sources and upwards of 200 if you’re doing completely cold outbound. Use a power dialer if the latter.

Once your team consistently hits your outbound dial number, you’ll want to target a minimum connect rate of 10%. So for every 100 dials, you get 10 people to answer. If your numbers are lower, first validate the numbers via a mobile validator like Clearoutphone then try dialing before working hours, after working hours, throughout the day.

The next step is connect to convo. I define a conversation as getting consent from the prospect. This means you’re able to get the prospect to agree to hearing more about your solution and how you help. For this I target a minimum of 50% but ideally it’s more. If this number is low, then you have a targeting issue, or your initial hook isn’t good enough.

Now you’ve pitched your solution, it’s time to book the call in. This metric shows how well your pitch resonates with the prospect. Ideally this number is 20%, so for every 100 dials you’re booking at least 1 call. If you're numbers are lower, then dial in your list, practice your hook and update your pitch using pain points from sales calls that actually closed.

This is the basic process you’ll need to keep repeating until your script is dialed in. Identify your constraint, solve it and move on. It’s simple, not necessarily easy.

First focus on inputs, and the outputs take care of themselves,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Remember that failure is an event, not a person.” – Zig Ziglar

• Quick bite-sized pointer: Here's the 80/20 tech stack I use to generate 1,000 qualified sales calls with cold email.

  1. Cloudflare for domains

  2. Google/MSFT inboxes

  3. Smartlead sending

  4. Clay data enrichment & listbuilding

  5. Open AI / Perplexity research and copywriting

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac