Hey, it's Isaac from Leads to Earnings (2 minute read)

Today I'm sharing two Clay features that most people completely overlook. These turn your existing traffic into a lead generation machine.

Feature #1: HTTP APIs

This connects Clay to any tool in the world, even if there's no built-in integration.

Here's how it works: Let's say you use a specific email verification tool that Clay doesn't officially support. With HTTP APIs, you can still connect them.

You set up the connection once by adding your API details. Then Clay can send data back and forth automatically.

Real example: I use Million Verifier to check email quality. Clay doesn't have a direct integration, but with HTTP APIs, I can verify thousands of emails automatically and get the results right in my spreadsheet.

Why this matters: You're not limited to Clay's 100+ integrations. You can connect literally any software that has an API. This makes Clay work with your entire tech stack.

Feature #2: Go-to-Market Workflows

This turns website visitors and form fills into qualified prospects instantly.

Here's the setup: Someone fills out a form on your website. Instead of just getting their email, Clay automatically researches their company, checks if they're B2B or B2C, finds their LinkedIn, and scores them as a good fit.

If they qualify, Clay pushes them to your CRM and notifies your sales team. If they don't qualify, Clay filters them out automatically.

The speed advantage: Studies show you're 20x more likely to convert a lead if you contact them within 5 minutes. This workflow makes that happen automatically while filtering out bad fits.

The Bottom Line

These features turn Clay from a prospecting tool into a complete lead qualification system.

You capture more data from your existing traffic and respond to qualified leads faster than your competition.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac