Hey, it's Isaac from Leads to Earnings (2 minute read)

Here are the final two Clay features that complete your prospecting arsenal. These handle the hardest parts - finding your market and personalizing at scale.

Feature #1: TAM Sourcing (Total Addressable Market) This finds every company that could potentially buy from you, automatically.

Here's how it works: You tell Clay your ideal customer criteria - industry, company size, location, keywords in their description. Clay searches and builds a massive list of qualified companies.

Real example: I searched for advertising companies with 50-1,000 employees in the US. Clay found 38,000 companies in seconds, complete with domains and LinkedIn URLs.

You can filter by anything - companies that mention "sales" in their description, exclude nonprofits, only include companies with 500+ LinkedIn followers.

Why this is powerful: Instead of building fresh lists every time, you map your entire market once. Then you can run long-term nurture campaigns and account-based marketing to convert companies over time.

Feature #2: AI Models in Spreadsheets This creates personalized messaging for every prospect using AI, right inside your spreadsheet.

You can prompt it to write custom emails, create relevant talking points, or generate personalized value propositions based on each company's description.

Smart personalization: Instead of "I saw you went to Ohio State" (vanity personalization), you create relevant business value. Like "3 marketing ideas for your advertising agency based on your services."

The AI reads each company's info and writes specific, relevant outreach that actually matters to their business.

The scale: You can personalize messages for thousands of prospects in minutes instead of hours of manual research per person.

The Bottom Line These features handle the two biggest prospecting challenges: finding your entire market and personalizing outreach that actually converts.

You go from random prospecting to systematic market coverage with relevant messaging.

How I Can Help You

We build complete automated prospecting systems using all these Clay features to book 10-20 qualified sales calls per month. Everything is done-for-you - from market mapping to appointment setting.

Book a call at levergrowth.io

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac