Hey, it's Isaac from Leads to Earnings (2 minute read)

Today I want to share two Clay features that can 10x your prospecting speed. These are the tools I use every day to find better prospects faster.

Feature #1: AI-Powered Formulas

This lets you filter massive prospect lists using plain English instead of complex formulas.

Here's how it works: You write something like "If country does not contain United States, then exclude" and Clay automatically removes all non-US companies from your list.

You can do this with any data - company size, industry, job titles, or even company descriptions. Want to exclude marketing agencies but keep advertising companies? Just tell Clay in plain English.

Why this matters: I recently took a list of 25,000 companies and used this feature to cut it down to 12,000 qualified prospects in under 30 seconds. No more manually scrolling through bad fits.

Feature #2: Claygent (Your Research Agent)

This is like having a research assistant that visits websites and analyzes them for you.

You can prompt it: "Go to the company website and tell me if they are B2B or B2C." Claygent visits each site, reads the content, and gives you the answer.

You can ask it anything - do they use specific software? Are they currently hiring? What services do they offer? It handles hundreds of companies at once.

The real power: Manual research takes 5-10 minutes per company. Claygent does the same research in seconds and never gets tired.

The Bottom Line

These features turn hours of manual prospecting work into minutes of automated research. You get better qualified leads and more time to focus on selling.

Most people use Clay like a basic contact database. These tools make it work like having an entire research team.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac