Hey, it's Isaac from Leads to Earnings (2 minute read)

Yesterday, I shared two Clay features that automate your research. Today I'm covering two more that most people don't even know exist.

Feature #1: Rent Subscriptions

This is probably Clay's most underrated feature. You get access to 100+ premium tools without buying separate subscriptions.

Here's what I mean: Need data from ZoomInfo but don't want to pay $12,000 per year? Clay lets you "rent" similar data enrichment tools and only pay for what you use.

This goes for Apollo, Store Leads, LinkedIn Sales Navigator data, and dozens of other expensive tools. You pay Clay's credit system instead of monthly subscriptions.

Why this is huge: I used to spend $3,000+ per month on different data tools. Now I access all of them through Clay for a fraction of the cost. You can test tools before committing to full subscriptions.

Feature #2: Waterfall Enrichment

This finds email addresses by checking multiple data sources automatically until it gets a hit.

Instead of trying one tool, failing, then manually trying another, Clay runs through 5-10 email providers in sequence. It stops when it finds the email.

You set up the waterfall once - maybe Leadmagic first, then Findymail, then Prospeo. Clay does the rest automatically.

The power: Most single tools find valid emails 30-40% of the time. Waterfall enrichment pushes that to 70-80% because it tries multiple sources. More emails = more prospects to contact.

The Bottom Line

These features solve two major prospecting problems: expensive tool subscriptions and low email find rates.

You get enterprise-level data access without enterprise prices, plus way better email coverage than any single tool.

Talk later,

Isaac

PS. Build a GTM system that will convert cold traffic and increase revenue per salesperson 👉 levergrowth.io

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac