Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• My case study acquisition method

• Basic acquisition funnel

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Building a business is as simple as acquiring a client, delivering exceptional results and then converting those results into a case study to help acquire more clients. Then rinse and repeat this process.

If you can do this in perpetuity, then it’s almost impossible to not grow.

The key is it’s simple…. not easy.

A client and I have been working together for the last 3 months and closed 3 deals together (with more in the pipeline) totaling over $135k in revenue generated. Not bad ROI for 3 months worth of work.

I’m currently working on converting it into a case study to leverage in my go to market.

A high impact case study is like the Chef's knife of the cold email campaign. They are tremendously versatile and can be used in many different ways. There’s really no bad way to use a case study, like a chef’s knife.

Use your case study as part of your initial outreach, appointment setting process and long term nurture email flows.

Once you build it once, you can repurpose your case studies as assets on social media, a YouTube videos, and on your website.

A good case study always shows a specific and quantifiable result and should include a headline like:

How We Achieved {RESULT} for {CLIENT} in {TIME} without {ICKY THING}

The best case studies demonstrate how you helped your customer go from icky bad state to ideal dream state and provide the step by step process for which you've generated results.

Having an arsenal of these assets illustrate to your prospects that not only are you able to generate results for someone who looks like them, but also helps give them more context on your process.

I’ve been using case studies in my flows across clients and they have had a measurable 2x increase in conversions of lookalike audiences.

If you’re looking for a good framework, I put together a training showing you how we structure our case studies to optimize for conversions.

Check it out here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “You may not control all the events that happen to you, but you can decide not to be reduced by them.”– Maya Angelou

• Quick bite-sized pointer: Client closed 6 deals from our outreach in 6 months. They're seeing massive ROI as a result. How do we do it? Fill the pipeline with high quality meetings starting with: >offer >targeting >copywriting >appointment setting

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac