Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4 minute read)

Today I will be going over:

• Clay 101 Masterclass to save 80% of your sales team’s time

• Pain-point solution sold email framework

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

If you’re doing B2B outbound and you haven’t been living under a rock the last few months, you’ve heard of Clay.com.

Clay is used to automate prospect research and personalization so your SDRs can focus 100% of their day selling to your best fit highest value customers.

You can create automated outbound workflows that fill your pipeline with less manual work so your SDR can spend their entire day selling - not doing manual admin tasks.

Your sales team is wasting 80% of their time by not using Clay.

This is costing you at least $50,000 per year in wasted manual work.

If you can save 20% of your team's time or reduce headcount by just one SDR, you’re saving $50-80k per year.

The average SDR makes $55k/year plus bonus and other hiring costs

Historically, an SDR team usually includes 3-10 reps hired to do outreach and prospect new customers.

That means a 3 person SDR team costs $250k/year.

And that doesn't even account for churn related costs to backfill your talent.

You're probably already aware that the average SDRs turnover rate is 34% annually.

Not to mention the monthly 5-figure cost of stale data and an outdated tech stack.

Not only is the SDR expensive, but…

SDRs are spending 80% of their time working the wrong leads and doing low leverage work.

This bottlenecked process results in a cascading waterfall of negative consequences.

SDRs miss quota, AEs miss their targets, the sales team misses on revenue… you get the point

The average SDR spends their day:

Manually building lists in Sales Nav and ZoomInfo

Manually researching accounts

Manually enriching email contact information

Manually writing personalizations

You can see 80% of the day is spent doing manual tasks

All time spent doing manual list building and writing personalized messaging is wasted is because it should and can be automated.

If this is possible, then why are SDRs still spending all day manually prospecting?

That's because they probably haven't heard of Clay (or figured out how to use it).

Clay has a massive learning curve and can take 90-120 days to learn

The good news? We've spent the last year in the trenches figuring out how to get results with the platform so you don't have to.

That’s why I made an end to end training showing you literally everything you need to get started in Clay so you can 10x your lead flow without scaling up your SDR headcount or shelling out for a bloated tech stack.

Think of this as a Clay 101 Masterclass.

You can expect to go from knowing nothing at all to becoming a competent Clay operator so you can enrich, score and deliver high quality leads to your SDRs so they can focus on selling, not doing manual data entry.

If you want the training, find it on my YouTube channel here (link)

Useful Bits

• Tweet of the Day: (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable—if there are no consequences—that poor performance becomes the new standard.” ― Jocko Willink, Extreme Ownership: How U.S. Navy SEALs Lead and Win

• Quick bite-sized pointer: Next time you’re testing messaging, offer a real insight, help them solve their pain and position it as a way to go from bad place to dream state. Something like:

  “Hey Name, {relevant reason to reach out} - {question relevant to PAIN POINT to test}

  {Insight driven value prop messaging} - we can help you get away from pain point and toward dream end state

  {social proof} - we just helped CASE STUDY do this by VALUE PROP

  If we could help you VALUE PROP, would that be useful?”

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac