Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 4 minute read)

Today I will be going over:

• A secret little known use case for cold email applicable to any business

• Goal setting framework anyone can use to win in 2024

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

One of the best use cases for cold email is partnership outreach. This is different than direct sale outreach where you’re engaging with a prospect to acquire them as a customer.

Partnership outreach includes reaching out to other complementary services who share a similar ideal customer profile, but offer a completely different service. For example, I recently created a partnership with a landing page agency.

They have clients who need help doing outreach and I have clients who need an optimized landing page. This is a no brainer relationship where we can share resources to generate more value for our client base.

The more value I can provide to my clients, the happier they will be and the longer they will stay.

And not only are these conversations less salesy, if you strike a deal with a partner you can substantially lower your cost to acquire a client.

Think about it like this:

Assume you have to spend $1,000 to acquire a $5,000 client by doing direct outreach. Now consider acquiring a client through a partnership agreement where they refer you business and you pay your partner a percentage of your new client’s fee. Instead of spending 1k for a new client, you acquire the client in exchange for a $500 referral fee. These numbers are just examples. You can get creative with your referral structure to make it worthwhile for both you and your partners.

Here’s a step by step guide to create a partnership campaign:

1. Identify Potential Partners:

Look for business segments that complement your products or services without directly competing with your core offer.

2. Build a List of Partners:

Use Apollo or Clay to build a list of partners. Verify your list with Millionverifier. Collect LinkedIn URLs to do omni channel outreach.

3. Do outreach via cold email & LinkedIn:

Build a 3 step cold email campaign offering to help their clients achieve a specific benefit relating to your service.

For anyone who engages with your emails, add them on LinkedIn.

Follow up via email, LinkedIn DMs and start building an actual relationship.

3. Push to a call and setup referral agreement:

Push to a call to discuss how you can help their clients get the benefit of your service and show them that you can help them bring on more new clients.

When you’re starting up your next outreach campaign, I suggest allocating at least 25% of your outreach to partnership prospects.

If you want some guidance on getting this done feel free to drop me a line.

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” — Anthony Volodkin, founder of Hype Machine

• Quick bite-sized pointer: Here’s a quick strategy I’ve been employing to crush my goals in 2024. First, determine your ideal end state. Then create a plan to get to your goal. Do this by creating a list of tasks such that if they were all complete your goal would be achieved. Then break out your tasks into a daily calendar and work through the tasks one by one. Soon enough your goal is achieved.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac