Hey there, it’s Isaac from Leads to Earnings.

Welcome to the newsletter. (est. 4 minute read)

Today I will be going over:

• How to build a cold email campaign from scratch

• The surprising results from implementing Company Standards

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

In the last 8 months I’ve booked over 500 sales calls and generated hundreds of thousands in revenue for my B2Bs and agency clients using cold email.

Because of this, I get a lot of questions in my DMs asking about building a cold email campaign. Some of the most popular include:

1. How do you develop your ideal customer profile?

2. What kinds of risk to avoid when you create an offer?

3. How do you write copy that actually converts?

4. What settings should you include on your sending software to get into the inbox?

So I decided to make a 50-minute live training showing you exactly how to build and setup a cold email campaign that can generate 30+ sales calls every single month.

Check it out here

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “A lot of people say they want to be great, but they're not willing to make the sacrifices necessary to achieve greatness. They have other concerns, whether important or not, and they spread themselves out. That's totally fine. After all, greatness is not for everybody.” — Kobe Bryant

• Quick bite-sized pointer: I recently implemented Company Standards for myself and team to drive better results. The result? It immediately caused ripples. Some on the team embraced the change and were eager to implement the new accountability measures. Others were unwilling to make the change and ultimately left. This gave me a revelation. The A-players will do what is required to get the job done. B and C players will only do what is required to keep their job. No hate to anyone in the B and C buckets, but I personally want to surround myself with winners. Raise your standard and pull the rest of your team up. A players will figure it out, B & C will fall by the wayside.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac