Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3.5 minute read)

Today I will be going over:

• Cold email breakthroughs

• The #1 cold email metric to track

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

To get the results you know you’re capable of you must go to the edge of ‘possible.’ Once you’re there, don’t stop. Take one more step (or 20) to break through to your new limit.

This has pretty much been my experience in business building, growth and any meaningful life pursuit.

You seem to try one thing, then another and then when you feel like you’ve done most everything you can, you finally make a breakthrough.

It’s like plateauing at your max weight at the gym. You keep pushing and one day, you finally get to that next weight class.

A similar situation happened this week with a B2B client.

Let me start by saying they have a good offer and strong case studies that show how they helped a client go from x to y.

We’ve been working together for a few months and got a few solid meetings from jump.

Good news, they ended up closing deals from those initial wins.

Bad news, once the glow of initial success faded, the pipeline seemed to dry up.

I was determined to prove it wasn’t luck.

So we dug in. We tried new targeting and got even more focused. We tested new messaging.

We were building out weekly campaigns, pushing out fundamentally sound campaigns, but it just wasn’t showing up on the scoreboard for created opportunities.

Then something amazing happened.

We launched a new campaign and within the hour we started rolling in positive replies.

For this specific campaign with about 1,000 valid leads, we’re seeing 1 interested reply for every 110 prospects contacted.

This was after we tested over 20 different offers across 4 other campaigns and 2 angles started working.

I tell you this for 2 reasons. The first: if you don’t see success immediately, it’s not because cold outbound doesn’t work for you, you probably haven’t yet found your message market fit.

The second, just keep testing until you find something that works. And then once you find something that works, keep innovating your messaging.

Action items for you today are simple:

Do the work until you figure it out. Create a feedback loop that works for you. Determine each step in the process and identify the bottleneck preventing you from achieving your goal. Solve for the bottleneck. Review results and repeat.

It’s as simple as that.

Check out this video if you want to blast through your plateaus and 10x your own conversions (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it or work around it. — Michael Jordan

• Quick bite-sized pointer: I've booked over 1,000 meetings with cold email and this is the number 1 metric to track: Lead to Meeting. This helps measure the quality of the campaign. If the ratio is greater than 1k:1, then I know I have a problem with: -offer -targeting -messaging

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac