Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• How to make your offer stand out

• 5 steps to create and validate new offers

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Most undifferentiated offers are swimming squarely in the red ocean. This is a low leverage position with maximum saturation, maximum market noise and minimal customer loyalty.

Compare this to a blue ocean offer where there is low competition and maximum differentiation.

Here are 3 things you can do to differentiate your offer to improve your positioning and compete in a market of ‘one’.

#1: Less Work & Complexity

Position your offer so the client has to do less work and less complex so it's easier to start.

Eg. Instead of only delivering leads, you can deliver leads, manage their inbox, nurture the leads, actually generate the meeting opportunity.

#2: Get Them Results Faster

People want things immediately. If the market is typically getting results in 6 weeks and you can do it in 3 weeks, then that's a massive competitive advantage. This helps capture those who want to move fast and not wait around for results.

Eg. Onboarding takes 1 month, automate it so you can deliver everything the client needs in 24 hours. Overload them with high value assets, get them a plan and a checklist of high value items in 48 hours when everyone else is doing across weeks.

#3: Make It Less Risky

Most of the time people think about cost in terms of risk. To solve for this, see what your market does and provide something more attractive.

Eg. Performance offer vs retainer, less cost vs competition

So if you’re generating revenue but can’t yet predictably create 2 dollars from every 1 dollar invested, then watch my new training showing the exact steps to build your own GTM plan using deep AI research. [LINK]

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life." — Steve Jobs

• Quick bite-sized pointer: How to Create and Validate New Offers

  1. Identify Pains: List top pain points your ICP has.

  2. Map Pain to Service: Show how you fix each.

  3. Generate 5 Offers: Each angle addresses a different piece (ad setup, funnel, etc.).

  4. Test: ~500 leads per offer, measure replies.

  5. Find a Control: Best performer = “control” to beat. Keep iterating toward 1:100 or better ratio.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac