Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 5 minute read)

Today I will be going over:

• How to automate & scale personalized cold email outreach

  without hiring more reps or paying for zoomInfo

• The simple strategy my B2B clients are using to book meetings in August 2024

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

If you’re a founder or sales leader with a sales rep, you and your team are wasting 80% of your time doing manual outreach.

This is costing you at least $50,000 per year in wasted manual work.

If you can save 20% of your team's time or reduce headcount by just one SDR.

Let me explain how you can automate your outbound sales to save 80% of your sales team's time.

The average SDR makes $55k/year plus bonus and other hiring costs

Historically, an SDR team usually includes 3-10 reps hired to do outreach and prospect new customers.

That means a 3 person SDR team costs $250k/year.

And that doesn't even account for churn related costs to backfill your talent.

You're probably already aware that the average SDRs turnover rate is 34% annually.

Not to mention the monthly 5-figure cost of stale data and an outdated tech stack.

Not only is the SDR expensive, but…

SDRs are spending 80% of their time working the wrong leads and doing low leverage work.

This bottlenecked process results in a cascading waterfall of negative consequences.

SDRs miss quota, AEs miss their targets, the sales team misses on revenue… you get the point

The average SDR spends their day:

Manually building lists in Sales Nav and ZoomInfo

Manually researching accounts

Manually enriching email contact information

Manually writing personalizations

80% of the day is spent doing manual tasks

All time spent doing manual list building and writing personalized messaging is wasted is because it should and can be automated.

If this is possible, then why are SDRs still spending all day manually prospecting?

That's because they probably haven't heard of Clay(.)com (or figured out how to use it).

Think of Clay as a workflow tool that can basically do all the manual work done by a VA or an SDR - with 100% accuracy.

Clay is basically a spreadsheet with integrations to over 75 data sources to enrich your data, do research and more.

The tool enables insanely targeted prospecting at scale. Users can build their dream list with a fraction of the time and money historically required.

The efficiencies generated from Clay are absolutely game changing.

So you can start getting automation leverage in your cold outreach, I made a full training covering Clay Basics, Data Sources and Integrations and a tutorial showing how to navigate around the platform to actually get results.

Get the full 79-page training here (link)

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.” — Tim Ferriss

• Quick bite-sized pointer: My clients have been booking meetings this month with Loom audits. The meeting feedback has been positive mainly because the prospect comes to the call warmer and the client has higher authority due to the extra effort. If you’re open to do a bit of work upfront by creating a custom video for a prospect, I’d 100% recommend giving a Loom audit. Make it less than 3 minutes, talk about the challenges they are likely facing that you solve for, give a bit of proof and push to a call. Give it a try and let me know how it works for you.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac