Hey there, it’s Isaac from Leads to Earnings.

Welcome to the newsletter. (est. 4 minute read)

Today I will be going over:

• How to avoid sending generic me focused messaging

• Practical application of your lead to meeting ratio

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Sending out generic, one-size-fits-all messages that don’t address the prospect’s specific needs or interests is a total campaign killer.

When I review business owner's email campaigns, many of them write long, emails that are focused on "me".

Instead, position your message in terms of how you can benefit the prospect, how you can help them solve their pains and how you can help them achieve their goals.

First think about exactly what our prospect's goals are, what are they trying to avoid, what do they want to accomplish, what have they already tried and failed at.

If you can speak to their problems and business challenges, they're much more likely to believe that you can actually solve them.

Use this framework to create a cold email that converts.

Give relevant reason why you're reaching out

“Noticed you're head of growth at COMPANY - curious if you're currently challenged with {PAIN POINT YOU SOLVE}?”

Position your offer as a way to:

1. sign more clients

2. make more money

3. save time or money

4. grow their business

5. make their services more valuable

“We help INDUSTRY companies achieve RESULT in TIME without ICKY THING”

Prove your claim with a relevant case study

“We recently helped COMPANY do this and based on my research we can help you too.”

One simple clear call to action.

Get the prospect to do one thing - take the next step.

“Any interest in seeing a 3 minute Loom video showing how we help achieve RESULT?”

Useful Bits

• Tweet of the week (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “The irony of the process of thought control: the more energy you put into trying to control your ideas and what you think about, the more your ideas end up controlling you.” ― Nassim Nicholas Taleb

• Quick bite-sized pointer: I’ve been thinking about the saying “volume negates luck” lately. This is especially useful in the context of cold outbound because the amount of outreach you do is directly proportional to your results. Cold email results are linear meaning, once you understand your conversions, you can pretty easily predict how your system will perform at varying levels of scale. For example, if you are generating 1 meeting for every 1,000 prospects contacted, you can simply add more inputs (emails & prospects) to generate more outputs. For example, if you know you have a 1: 1,000 lead to meeting ratio, you can assume you will need to reach out to 5,000 prospects to generate 5 meetings. The takeaway here is to use your lead to meeting ratio to validate your offer and targeting hypothesis. Once you’ve established a clear benchmark, then work to scale it up with more volume to maximize your results.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac