Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• An AI copywriting prompt any B2B company can use

• Relevance before personalization in outbound

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

If you don't think AI can write an email, think again.

I've booked numerous meetings this week with AI-enabled cold email.

Better yet, I even got a prospect reply saying it was one of the best cold emails they’ve ever received.

I’ve heard so many people shout from the rooftops: “I CAN TELL WHEN IT’S AI” “I WILL NEVER USE AI TO OUTSOURCE MY COPYWRITING” “AI DOESN’T WORK’

Sounds like a skill issue to me.

My takeaway from those negative projections is that they’re either afraid of AI taking their job, they haven’t yet figured out how to prompt or they’re simply just not innovative enough.

These models are getting smarter by the day and at an exponential rate. Comparing the outputs from a year ago compared to today is night and day.

So… let me get off my AI soapbox. If you’re even remotely interested in leveraging AI in your outbound process, here’s a few thoughts on how to do that.

Remember, the difference between winning and losing with cold email is nuance.

It takes deep understanding of your prospect's pains, fears and ambitions to create an offer that converts.

This is a fancy way of saying you need to do market research. For us, this is great news because research functions are one of AI’s best use cases today.

Here’s a prompt for you to use (remember the more detail you give, the better your output):

“You are an outbound expert that operates a {COMPANY NICHE} company.

{INDUSTRY} {COMPANY NAME} works with {TARGET MARKET} to {END RESULT GENERATED FOR TAM}.

We are looking to find product market fit with our service offering, and want to craft outbound messaging that resonates deeply with our target market prospects.

Please answer the following questions to help us uncover this messaging:

1. How does {TAM} benefit from your offer?

2. What pain points does {TAM} have that’s relevant to your offer?

3. What potential unique advantages does {TAM} receive from your offer?

4. What specific result would {TAM} want from your offer?”

Why this works: this research will give you a great start on messaging. Apply your learnings to your email copy.

Then, test 1-5 offer variations to see what sticks.

And once you find what works, you can make it even better.

Most people will find a winning angle and figure that is the best they can do.

Instead double down on what's working and keep testing new offers.

This will make sure your messaging is never stale and you’re always improving your results.

If you want some help building an own outbound system for your own outreach, book time to see if you’re a fit here (LINK)

P.S. I’m offering a New Year discount ($500/off) your initial setup investment. This promotion is only available until Jan 9th and the first 3 clients take us up on this deal will get a free cold calling script to pair with their outreach).

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game's winning shot and missed. I've failed over and over and over again in my life and that's why I succeed" — Michael Jordan, the greatest basketball player of all time

• Quick bite-sized pointer: One (super) simple fix to to improve your cold email conversions: Get more specific to your target audience. Think: roofing jobs vs leads, newsletter subscribers vs leads, cases vs leads. Relevance before personalization every time.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac