Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2.5 minute read)

Today I will be going over:

• How to 10x cold conversions in 2024

• Reframing your outreach to improve

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I recently helped a client add $19k in revenue in just 30 days with a cold outbound system.

Before they were doing cold email, but couldn’t find the time to consistently prospect, so they brought me onboard to help.

I dug into their process and found a couple key bottlenecks holding them back from scaling their outbound.

This client has a good offer, great case studies and delivers on their promises. This is the minimum requirement to convert with cold outbound.

Their trouble was wasting time with tire kickers and bad fits.

So I told them about our lead scoring process, which has helped 10x conversions in challenging markets like B2B SaaS or healthcare.

Lead scoring is simply assigning a score to a lead based on their fit. Once you’ve scored your list, prioritize your resources on the highest and best fit prospects.

Scoring your list gives you massive leverage because it prevents you from having to do manual research on every lead.

This means less time fiddling around in Sales Nav, doing account by account research and more time following up with warm leads, cold calling and social selling.

When you focus on only best fit leads, no only do you spend less time researching, but your conversions improve because you focus more resources on clients you know you can deliver outstanding results for.

Want to see a breakdown of how I do lead scoring to generate 10+ high quality calls per month?

Check this out.

I cover the exact research process, AI prompts and lead scoring framework you need to score leads for yourself:

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: My goal in marketing is to rewrite the story that’s inside of people’s heads.” — Craig Clemens, copywriter

• Quick bite-sized pointer: How many emails have you gotten that say “I would love to hop on a call with you to….” Most people don't remember that there is a human at the other end of their outreach. Remember your prospect only cares about how you can help them. Reframe your outreach with this in mind.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac