Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• How to close a 90k client in less than 1 month

• The big levers to get 90% of the result

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

If you're a B2B founder, bootstrapped owner, or sales leader, have you ever wondered…

Does cold email even work for me? Why do some businesses seem to be killing it with cold email while I can't even get a reply?

You might think every lead you get from cold email is bad or nobody reads their email anymore or people are just shopping around, nobody really intends to buy or it’s too spammy or maybe you've gotten burned by other agencies in the past.

Perhaps you've tried to run cold email yourself but haven't gotten good results, so it must not work, right?

The fact is… having a dialed-in cold email system is one of the biggest competitive advantages you can have as a business owner.

I know this because one of my clients just closed a new 90k customer in the first month working with me. That includes 2 weeks of warmup and just 2 weeks of sending.

Speed.

Not everyone is going to get results like this, but I wanted to share this with you to show you what is possible when you take action, focus on your highest leverage activities and work with a competent growth partner.

Here’s a quick overview of the process we used to generate results FAST:

1. Setup sending infrastructure across Google and MSFT inboxes to send emails at scale

2. Mapped their TAM (total addressable market) across their 3 most profitable verticals to find all of the relevant companies they would ever want to work with

3. Built a targeted list of decision makers satisfying a set of qualification criteria

4. Created a list of their 10 most compelling value propositions and cherry picked the top 5 most quantifiable

5. Applied their value props to a standardized cold email messaging framework to test with their TAM

6. Guided the client on building a video sales letter (VSL) and a value packed Loom audit to warm leads and get them to engage

7. Dialed in appointment setting process focused on responding to leads within 5 minutes

8. The client had a great intro offer with a great outcome that delivers. This sold the lead and got them across the line to become a paying customer.

This win was a huge team effort. In the end, having someone who knows what to do and can show you each step makes you move forward way faster than trying to figure it out alone.

So if you want help:

• Building an offer and outbound funnel that works with cold traffic

• Getting a VSL and nurturing system that warms up your pipeline

• Dialing in your sales process and sales team to convert leads into paying customers

Apply to work with me 1 on 1 here

Talk later,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: "You have to see failure as the beginning and the middle, but never entertain it as an end." -Jessica Herrin, founder and CEO of Stella & Dot

• Quick bite-sized pointer: By focusing on the highest leverage components of your cold email campaign, your offers, value propositions and targeting, you’re 90% of the way to consistent results. Once you dial in your big levers, all you need is a process that focuses on consistent testing, data collection and analysis. In short, build your list, create a campaign focused on testing 3-5 value props and then launch. Review your reply data, iterate on the value props that generate positive replies and get rid of any that do not generate replies. Keep testing until you hit a lead to interested reply ratio of 1 to 100.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac