Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2.5 minute read)

Today I will be going over:

• One landing page tip to 5x conversions

• Pipeline scaling math

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I’ve learned selling to a cold audience requires an extraordinary amount of trust.

Is it harder than selling to a warm audience? Yes. A whole lot harder. Is it impossible? Definitely not - there are 8, and 9 figure businesses built entirely on cold outreach.

If you’ve ever grown based on referrals and words of mouth, you’re already more than half of the way there. That’s because you have a solution that delivers.

Closing referrals is ‘easier’ because you already have built in trust. The prospect was referred to you by someone they know and trust. That implied trust is then transferred to you.

So how do you solve for this when a prospect doesn’t know you, hasn’t asked to be contacted by you or trust you?

Here’s the single most important but underrated aspect to building trust and getting a cold prospect to convert into a sales call.

Your video sales letter (or VSL).

The importance of this cannot be understated - I’ve seen clients improve their conversion 5x after they applied a VSL.

The reason why they work so well is because they give you a chance to explain your offer to a prospect who knows literally nothing about you or your business.

You get complete control of your narrative.

Assume all prospects don’t know you, don’t know what you offer, how it works and they have basically no time.

Most people think because their prospect is time poor, they won’t watch a video. The thing is, every single customer of mine has watched my VSL. My client’s have a similar pattern.

This shows the actual buyers are watching and is a huge intent signal.

Since we’re optimizing for people who actually purchase our stuff, we want to do everything we can to get them one step closer to making that decision.

So… today’s tip is simple. Build a video sales letter showcasing your offer. It doesn’t need to be perfect to start. Take note of your conversions and ask your prospects if they’ve watched the video. Then track their answers against the prospects you close. Work to create a better higher converting video over time.

You’ll see the people who buy are the same ones who engage with your video sales letter.

Optimize for conversions, not page views,

Isaac

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “We all are learning, modifying, or destroying ideas all the time. Rapid destruction of your ideas when the time is right is one of the most valuable qualities you can acquire. You must force yourself to consider arguments on the other side.” ― Charles T. Munger

• Quick bite-sized pointer: Scaling your pipeline means knowing your numbers. A B2B sales pipeline is as simple as understanding >total leads in pipeline >interested leads >meetings booked >meetings attended >offers made >deals closed. Dial in and scale accordingly.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac