Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• 5 quick ways to improve cold email results

• High leverage way to close more cold traffic

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Here are 5 quick ways to improve your cold email results:

1. The two things to test at the beginning are (1) value proposition and (2) lead list. Get a statistically significant data set by sending at least 1,000 emails per value prop. Focus on just these two variables and don’t sweat testing your subject lines or calls to action. Test 3-10 value propositions to find the winning angle.

2. Target 1 interested reply for every 200-300 leads and a lead to meeting ratio of 1:1,000. This means you’re converting 20% of your interested replies into a meeting. Once you’ve found your winning value props, optimize your interested lead ratio by A/B testing different copy, subject lines, CTAs, and personalization. Once you’ve nailed this ratio, you’re ready to scale up your campaign.

3. Do not overcomplicate your sending infrastructure. Buy 30 domains, and add 2 inboxes per domain. Start with 50% on Google and 50% on Microsoft. Warm up for 14 days minimum and use Smartlead to send. If you’re sending 15 emails per inbox per day, then you’ll have 900 emails per day of daily sending capacity. Based on an interested reply rate of 1:300, you should be getting 3 interested leads per day.

4. Start small, then scale up. Once you’ve locked in your lead to meeting ratio you’re ready to scale your campaign. Think about how many new clients you want per month, then back into the number of meetings you need to close one client. If you want 4 new clients and close at 20%, then you’ll need 20 new meetings per month. If you’re booking 20% of interested replies into meetings, then you’ll need 100 interested replies. Apply your 1:300 interested lead ratio and you’ll need to send 30,000 emails per month. Assuming 20 sending days per month, you’ll need to send 1,500 emails per day. At 15 emails per day per inbox, that is 100 sending inboxes.

5. Dial in your inbox management system to maximize your conversions. Make sure you're replying to leads within 5 minutes. Bonus points if you call the lead to qualify harder and book them in.

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “A rational person can find peace by cultivating indifference to things outside of their control.” — Naval Ravikant

• Quick bite-sized pointer: Call your warm leads. I recently closed a deal over the phone in an impromptu follow up. Put yourself out there and see what happens. Worst case is you'll be told no. Best case, you'll have a new client.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac