Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 3 minute read)

Today I will be going over:

• 3 tips to convert with outbound in October 2024

• Cheat code to building trust at scale

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Deliverability is the biggest bottleneck to successful outbound in October 2024.

Email volume has gone up, Google and Microsoft users are reporting more spam and as a result their user experience is negatively impacted.

Accounts with low reply rates are getting flagged more quickly by the big email providers to maintain a good user experience.

So how do you stay relevant in the inbox and actually get people to reply?

I'll share what I’m doing right now to generate 1 meeting for every 500-1000 prospects contacted in October 2024.

The standard deliverability best practices apply, use multiple sending domains, setup your DNS records, and send low volume.

Beyond these basic standards, I recommend focusing on your data cleanliness, list segmentation and diversifying outreach channels.

1) Clean your data

You NEED to clean your list or it will negatively impact your deliverability.

Up to 40% of data from data providers are going to bounce.

Scrub your data to save your domains and inbox placement. This is absolute bare minimum. If you aren’t doing this, your campaigns will struggle to work.

Clean data also means only hitting up relevant prospects. No more blanket spray and pray messages to the entire marketing department.

You now need to make sure your list only includes good fit titles who will resonate with your offer.

This means building and scoring hyper targeted lists inside Clay.

2) Segment your list

Your prospect has a different priority set based on their role within the company’s leadership stack.

Think about it like this: a company VP Sales focuses on strategy and wants to optimize the total output of the sales team.

Going down the stack, the sales manager focuses on supporting their reps and wants to optimize for daily KPIs like outbound calls, dms and emails.

Both goals are related, but the VP will resonate more with messaging relating to business strategy, while the sales manager will resonate more with improving rep efficiency and conversions.

This is the core of segmentation. Understand the priority of your prospect and then create messaging speaking to a relevant use case.

Once you’ve scored your list for fit, use Clay to segment your list based on relevant personas and write messaging specific to that segment.

3) Diversify channels

If you’re reading this newsletter, you’re probably in B2B which means your target audience is likely on LinkedIn.

We’ve been seeing great results so far with our work on the platform.

Right now, I’m seeing connection acceptance rates of 20-60%, DM reply rates of 15-20% and booking rates at 20% of total interested replies.

Still dialing in these numbers, but this should give you a sense of what is possible when you use LinkedIn for outreach.

Hopefully, these 3 steps help you navigate the current outbound landscape.

If you’re curious about implementing any of this, feel free to drop me a reply to this email and I’ll give you some personalized guidance.

Cheers

Useful Bits

• Tweet of the Day: (link)

• Case study: Adding a 240k/ARR Client for a Marketing Agency (link)

• Quote of the week: “Innovation is a key factor in any company's ability to succeed in the long run.” -Elon Musk.

• Quick bite-sized pointer: Cold outbound is all about creating trust (as fast as possible). This is why you see your fav guru building a YouTube channel. Video creates a parasocial relationship which builds trust between the audience and the creator. Exploit this by building your brand online with video.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac