Welcome to the Leads to Earnings Newsletter.

It’s Isaac from Leads to Earnings. 

Before you read, be sure to check out my training where I go over the 9 problems every business owner faces with cold email outreach. (LINK)

In today’s newsletter we will go over:

-The most basic MVP to run a successful cold email campaign

-Why your cold emails aren’t converting (hint: it’s not your copy)

-A bunch of good tweets & threads about cold email

And much, much more.

Cold Email Tip of the Week

If you aren’t getting results with cold email, you probably haven’t done one of two things:

Send enough volume or tested enough angles

Many B2B owners I speak with think it’s their offer or that cold email doesn’t work for them.

I call this getting caught up in shiny (new offer) syndrome.

Before you pivot, first do this instead:

1. Buy 20 more domains to increase volume

2. Scrape a list of 5k leads

3. Test 5 angles (or 1,000 leads per angle)

4. Build a sales asset to give free value

5. Respond to interested leads within 5 minutes

6. Book the prospect via Calendly

7. Run your sales process

8. Close new customers

Focus on the fundamentals.

Useful Bits

• Adding a 240k/ARR Client for a Marketing Agency Case Study

• Tweet of the week

• Quote of the week: “Don’t worry about failure; you only have to be right once.” —Drew Houston, Dropbox founder and CEO

• Quick bite-sized pointer: Utility is underrated in cold outbound. So many messages say "permission granted?" or "you looking to bring on more clients?" These messages give no value. Instead provide utility with helpful guides, how-tos, tutorials and case studies. Give first in a world of taking first.

Sign Up For Listkit.io to Get Targeted B2B Lead Contact Info

Listkit.io is a data provider that allows you to extract both emails and phone numbers directly through their platform with a just a few clicks.

They recently cut their prices by 50% which makes the platform an attractive option for anyone looking to use advanced filtering to mass extract targeted B2B leads for your outbound campaigns.

Why Your Cold Emails Aren’t Converting

I've worked with dozens of B2B companies to generate multi-six figures of revenue over the last year

In sending over 1.1 million emails, I've noticed a common trend why some campaigns convert WAY higher (multiples better) than other campaigns

Is it offer, positioning, copy, targeting?

Each of these need to be in place and dialed in if you expect to generate cold email results (warm leads + booked meetings).

BUT...

If you hold all of these factors equal, there's ONE leading indicator of success in your cold outreach.

Your online social footprint.

Why?

It simply has to do with building trust.

You cannot be a ghost online.

You need to have an optimized social presence if you expect to get meaningful results with any cold channel.

I put together a long form video on my YouTube Channel discussing the typical cold outbound customer journey & how to optimize your social presence to crush with cold traffic.

Find it here:

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Poll

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac