Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 1 minute read)

Today I will be going over:

• How my client added $132k in new revenue in 3 months

• The golden rule of cold outreach

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

I just did a customer success interview with my client, Scott, who was able to generate $135k in new business in 90 days working with me.

He works with funded B2B SaaS companies and wanted help acquiring more of them.

Scott was familiar with cold email and was already getting some results, but they were inconsistent, so we started working together.

In the 16 minute conversation, we talk results, intro offers and how to quickly scale a cold outbound program.

Watch the interview here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a 10 percent chance of a 100 times payoff, you should take that bet every time. But you're still going to be wrong nine times out of ten . . . We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed distribution of returns is why it's important to be bold. Big winners pay for so many experiments." ​— ​Jeff Bezos

• Quick bite-sized pointer: Always operate under the premise that you're doing outreach to a real human. Not an AI. Not a robot. Not a algo. A human. Use the golden rule - would I respond to this message? If not, then re-write until the answer is yes.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac