Hey, it’s Isaac from Leads to Earnings. (1-minute read)

I made a video breaking down 10 patterns I see over and over again in successful companies that are trying to grow but have been stuck at roughly the same level.

A founder I spoke with recently is spending about $150,000 a month on marketing, has 22 sales reps, and wants to double the team.

They’ve also been running roughly the same growth playbook for the last year and getting roughly the same result.

It’s easy to keep putting more money behind something because it feels familiar.

A few of the lessons from the video:

More leads can make a sales problem worse. If your team is only contacting 40% of the leads coming in, adding another 500 leads probably creates a lot more waste.

The cheapest leads can produce the most expensive customers.

A $100 lead closing at 5% = $2,000 CAC.

A $300 lead closing at 20% = $1,500 CAC.

A profitable channel can still be the wrong place for your next dollar.

Something can work and still have less upside than another channel, better creative, stronger follow-up, or fixing the sales process.

I break down all 10 lessons in the video and how to find the actual constraint before adding more budget.

Watch it here: [LINK]

Talk later,

Isaac