Hey there, it’s Isaac from Leads to Earnings. Welcome to the newsletter.

(est. 2 minute read)

Today I will be going over:

• The #1 B2B Growth Trend in 2025

• The difference between closed won vs lost

• I will also share a few cold email links and tips.

Hopefully you enjoy it.

Actionable Cold Email Tip

Yesterday, Clay announced they raised $40M in Series B expansion funding at a $1.25B valuation. This follows 6x growth in a 2024 round.

Clearly there is a lot of hype around Clay. Many of the world’s fastest growing companies like OpenAI, Canva, Anthropic, Ramp, and Rippling use Clay.

But does the hype actually materialize in results?

1000%

That’s because it is one of the most powerful go to market tools on the market.

I started using the platform in 2022 and have since doubled down on Clay in the last 12 months to apply it into my agency.

It has helped:

Create automated AI outreach agents that sell 24/7

Do 1 to many research and personalization

Generate results 80% faster

Simplify my tech stack

Make my life easier

Ultimately, Clay has cemented itself as my lead enrichment operating system.

So you can see what is possible with Clay, check out my Clay training YouTube playlist.

It has 17 actionable videos you can use to actually get results with the platform.

Check it out here (LINK)

Useful Bits

• Tweet of the Day: (link)

• Quote of the week: “Price is what you pay; value is what you get.” — Warren Buffett

• Quick bite-sized pointer: I've closed over 35 high ticket B2B sales

  Here's the difference between closed won vs lost: Follow up. Prospects are attention poor. Stand out by >providing social proof >sharing lead magnets >using case studies. These build trust & are the difference between winning & losing with outbound.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. I have a ton of free content that will help you get more clients on my YouTube channel. I post insights from operating high converting cold email campaigns for dozens of B2B companies that have added hundreds of thousands in recurring revenue.

2. If you are looking to improve your cold outbound skills but don’t want to hire anyone, I have a free 71-page course that teaches everything you need to know about cold email.

3. If you want a custom cold email campaign specifically designed for your business & ideal target audience, I have a few slots available to show you how it works. Book in here and on the call I will deliver a full 5-angle cold email campaign for you to use to bring on more high paying clients.

4. If you’d like to hear about how I can help you and your company grow, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Share this with 3 people and get a free training showing you how to convert more cold prospects into warm leads with cold email.

I hope you enjoyed this brief email.

Talk later,

Isaac